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All Aspects of Experience Design 

Designed and delivered by 2 CCXPs
and 6 Subject Matter Experts

Training Overview

All Aspects of Experience Design is a comprehensive training that explores Customer Experience (CX) alongside intersecting disciplines, shedding light on how they influence and enrich each other. The training covers the following topics in relation to CX: Design Thinking, Employee Experience, User Experience, Behavioral Economics, Agile Methodologies, and Artificial Intelligence.

In the Design Thinking session, participants will learn about essential tools to enhance CX by solving customer problems creatively. This session aims to equip participants with knowledge and reinforce it through practical mini-exercises.

The second session focuses on Customer-Centric Culture, a core element of CX. It explores how culture impacts employee experience and how employee experience, in turn, influences customer experience, offering insights into the synergy between these two facets.

The third session delves into the distinct yet interconnected aspects of User Experience and Customer Experience, addressing where they overlap and where they diverge, through interactive mini-exercises.

In the fourth session on Behavioral Economics, we will examine how customers make decisions, whether decision-making is a rational process, and how experiences influence customer choices.

The fifth session tackles the impact of organizations transitioning to an agile structure, discussing how CX is approached within agile organizations, and highlighting the best practices both in Turkey and globally.

Finally, the last session provides a perspective on the role of AI in CX, exploring current applications and future possibilities in this rapidly evolving field.

Who Should Attend?

This training is ideal for who wish to understand the relationship between CX and these six disciplines, and who seek to benefit from the insights of experts in these areas.

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The training content and methods used are based on the Instructors’ works in the CX industry over the past 2 decades, plus their years of experimentation of real-life practices in CX area.

Training Dates

September 9-26, 2024 | 6 Sessions / Total 18 Hours  |  Quota: 16 People

Note: Training Language is Turkish

İş konferansı

Training Agenda

Session 1 - ​Customer Experience and Design Thinking
Content:

  • The Relationship Between CX and DT

  • How to Boost Creativity with DT                                                   (Design Process, Its Phases and Tools)

  • Designer’s Mindset  

  • Design Thinking Practice
     

Instructors: Seda Alpkaya & Pelin Kazak Bagatur
Date: Monday, September 9th, 19:00-22:00

Session 2 - ​Customer Experience and Employee Experience
Content:

  • The Relationship Between CX and EX

  • Customer-Centric Culture

  • 5 Steps of Employee Experience

Instructors: Gökhan Kara & Orçun İrfan

Date: Thursday, September 12th, 19:00-22:00

Session 3 - ​Customer Experience and User Experience
Content:

  • The Relationship Between CX, DT and UX

  • Usability and Research Techniques

  • Common Tools of CX, DT and UX

  • UX Practice

Instructors: Seda Alpkaya & Mustafa Dalcı 

Date: Tuesday, September 17th, 19:00-22:00

Session 4 - ​Customer Experience and Behavioral Economics
Content:

  • The Relationship Between CX and BE

  • Decision Science & Cognitive Biases

  • Examples of Behavioral Economics

Instructors: Gökhan Kara & Ömer Ceran

Date: Thursday, September 19th, 19:00-22:00

Session 5 - ​Customer Experience Agile
Content:

  • Agile Operating Model & Its Benefits and Differences from Conventional Models

  • The Role and Positioning of CX in Agile Organizations

  • Examples and Best Case Sharing from Different Sectors

Instructors: Seda Alpkaya & Rıdvan Akçiçek

Date: Tuesday, September 24th, 19:00-22:00

Session 6 - ​Customer Experience and Artificial Intelligence
Content:

  • The Progress and Development of AI

  • Use of AI in CX

  • Future Vision

Instructors: Gökhan Kara & Gürol Kurt

Date: Thursday, September 26th, 19:00-22:00

Boş Derslik

Trainers

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  • Founder, Voxal Consulting UK

  • International Certified Customer Experience Professional (CCXP)

  • 24 Years of CX Experience, companies where she managed the experience team:

  • Philip Morris Türkiye, EWE AG Millenicom, Turkcell, Koç Holding (Otokoç Otomotiv)

  • Jury chairmanship in international customer experience competitions

  • Cornell University, Master Certificate in Customer-Centered Product and Service Design

  • Master’s degree, Koç University, MBA

  • Bachelor's degree, Istanbul University, Economics (English)

  • "User Experience Transformation in Telecommunication Companies: The case of Turkcell",

  • Design, User Experience and Usability. Web, Mobile, and Product Design, 2013

Seda Alpkaya, CCXP

Gökhan Kara, CCXP

  • Turkey's first internationally certified Customer Experience Professional (CCXP)

  • 10+ years of customer experience management/consultancy in 3 different industries: Pisano, Enerjisa, Fibabanka, Vodafone, Turkcell

  • «Author of "The Customer Always Wants Experience"»

  • Jury chairmanship in international customer experience competitions

  • Turkey's first internationally partnered customer experience competition 'Turkey CX Awards' President,  Former CXPA Board Member, founder and leader of CXPA Turkey Network

  • The only Turkish person to receive international awards and be recognized as a thought leader (CX Impact Awards - 2019; Global CX Thought Leader - 2020; Top 5 CX Influencers - 2022)

  • Master of Science degree, Istanbul Technical University, Management Engineering

  • Bachelor's degree, Osmangazi University, Industrial Engineering

  • Lecturer (part time), MEF University

  • •YGA Alumni (YGA Volunteer since 2008)

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Pelin Kazak Bagatur

  • Currently, she leads design at Oska Health as the Head of Design and advises on design strategy at Quan Employee Well-being.

  • Independent product design leader & design strategist with 13 years of experience.

  • Crafts impactful solutions for rapidly scaling and enterprise companies across industries like e-commerce, healthtech, fintech, telco, and new technologies like AI.

  • Holds a master's degree in "Strategic Design and Management" from Parsons The New School of Design.

  • Gained design management and strategy experience at Zalando and Taxfix in Berlin.

  • Since 2020, has been an independent design strategist, collaborating with C-level executives, founders, and cross-functional product teams.

  • Leads high-priority strategic projects across Europe, the UK, and the US.

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Orçun İrfan

  • Founding President of the Turkey Employee Experience Community (EXCommunityTurkey)

  • The first and only Turkish EX professional with international accreditation

  • With 20 years of experience in Human Resources, providing training and consultancy projects on employee experience, the future of HR, and Agile HR.

  • Author of the first Turkish resource book “Çalışan Deneyimi - Mutlu Çalışanlar Mutlu Müşteriler Mutlu Şirketler”

  • Creator of the first EX Model protected by intellectual property rights

  • Founder of the first employee experience website in Turkey

  • Designer of the EX platform, organizer of Turkey's largest EX summit

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Mustafa Dalcı

  • Founder of Userspots, a user experience and service design consultancy firm

  • Co-founder of IOX Digital and Brick Institute

  • Provided consultancy services since 2008 to companies such as Garanti BBVA, Teknosa, and Arabam.com

  • Conducted usability tests for companies including TTNet, MediaMarkt, and Yemek Sepeti

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Ömer Ceran

  • Creative Group Head  at Tribal DDB Istanbul

  • Graduated from METU Business Administration in 2010 and started working in advertising and communications.

  • Served many local and global brands including Beko, Coca-Cola, Fiat, Finish, Lay’s, Pantene, Pepsi, Starbucks, and Ülker.

  • Created advertising campaigns that won over 200 awards in international competitions such as Cannes Lions, The One Show, Golden Drum, Eurobest, London International Awards, and Effie Global.

  • Writes about behavioral economics and positive psychology for the Harvard Business Review Turkey Blog.

  • Writes about cinema and Eastern philosophies on his own blog, cevapisareti.com.

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Rıdvan Akçiçek

  • Co-Founder FUTURE AGILE, ALL4AGILE, PEM360 brands together with PEM-Project Education Center

  • With over 20 years of professional experience across diverse sectors, including Technology, Manufacture, Pharmaceutical, Finance, Banking, Retail, Healthcare, and Insurance

  • Managed numerous Business and IT change and transformational programs and projects in both domestic and foreign settings. 

  • Participates as a member and volunteer in organizations like Agile Turkey, Business Agility Institute, PMI Global/Turkey Chapter

  • Serves as a Leader/Co-Founder at Business Agility Turkey and Dubai/UAE.

  • Keynote speaker, organizer, and community member in numerous domestic and international events.

  • Leveraging his deep knowledge in the field, he advocates for the strengths of Digitalization, Agile mindset and practices over traditional way of thinking/working.

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Gürol Kurt

  • Co-Founder & CEO of Alterna CX which provides turnkey, end-to-end AI-based solutions in the field of voice of the customer and experience management across EMEA and North America.

  • One of the leading customer experience experts in the EMEA region with over 25 years of experience in developing customer-centric strategies and implementing them to impact customer satisfaction and business results.

  • Actively develops approaches in customer experience and speaks at international conferences.

  • Prior to Alterna CX, served as Group Director of Customer Experience Management at TeliaSonera’s Eurasia organization.

  • Before TeliaSonera, worked as a Partner at the management consulting firm Peppers and Rogers Group, specializing in customer-centricity.

Training Fee

Take advantage of the special one-time early registration price for first training!

Early Bird fee till August 31st

290 GBP

After August 31st

349 GBP

*Please send an e-mail to voxal@voxal.co.uk to get an offer for closed group trainings.

Customer Experience
Design Thinking
Employee Experience
User Experience
Behavioral Economics
Agile
Artificial Intelligence
All-Aspects of Customer Experience Design Training
Price£349
CCXP
Price£399
Customer Experience
Design Thinking
Employee Experience
User Experience
Behavioral Economics
Agile
Artificial Intelligence
All-Aspects of Customer Experience Design Training
Price£349
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